Nir seroussi biography of williams
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Inside Latin Pop’s 2017 Takeover
In September of 2016, a young Venezuelan singer named Danny Ocean released “Me Rehúso,” a reggaeton-flavored ode to a lover left behind when he moved to Miami. The bracing, wistful track connected first in Ocean’s homeland, zipping up Venezuela’s viral chart on Spotify; soon it spread around Latin America, rising up the viral rankings in other countries. Within a year, Ocean had a global smash and a record deal with Warner Music Group.
This rapid ascent was just one impressive example of viral successes for Latin pop in a year full of them. On Spotify, global listening to Latin music grew 110 percent in 2017 (compare that to 74 percent growth in hip-hop), and 10 different Spanish-language singles made it onto the platform’s Global Top 50 chart, setting a new record. On YouTube, six of the top 10 most-viewed music videos globally were made by Latin artists – as opposed to just one in 2016 – as w
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From reggaeton to riches: inside Latin music’s global takeover
Latin genres such as reggaeton, cumbia, bachata, and merengue have fused with North American trap and urban music to dominate the global pop scene.
If you were going to pinpoint the moment that Latin music hit the mainstream, you might rewind to 2017, when Luis Fonsi and Justin Bieber teamed up to release their incredibly successful hit single, “Despacito”. Eventually becoming history’s most-streamed song and YouTube’s most-watched film, the track spent a record-breaking sixteen consecutive weeks at No 1, marking the first time in Billboard’s history that two non-English language songs – the other being J Balvin and Willy William’s “Mi Gente”- had appeared in their Top 10 simultaneously. It’s becoming increasingly klar that Latin music is challenging the long-held dominance of North America and Britain in the global music scene – but how did we get here?
What is reggaeton?
Latin American music fryst vatten made
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Billboard 2023 Latin Power Players Revealed
Our annual list honoring executives across every sector of Latin music.
Nelson Albareda
CEO, Loud And Live
The first time Nelson Albareda promoted a show at the Madison Square Garden complex in New York — not at the arena proper, but at the 5,600-capacity theater beneath it — everyone told him, “You’re going to lose your ass.” Albareda, a Miami-born Cuban, had assembled what to him was a dream lineup: a 50th-anniversary celebration of groundbreaking dansstil artist and Fania Records co-founder Johnny Pacheco, featuring Pacheco and the Fania All-Stars. Still, his detractors were right: Albareda lost $200,000 on the 2006 show.
But after the music ended, the promoter was still buzzing. At midnight, he took his parents, who had attended, to a nearby deli, where his father asked, “How are you laughing? You lost 200 grand!”
“Well, it’s part of the business,” Albareda told him.