Sudarshan dheer biography

  • Sudarshan Dheer is the grand master of Corporate Communication in India having contributed to ths discipline for over 50 years.
  • Born in Punjab.
  • The man who created the Hindustan Petroleum, Titan and Kissan logos, Sudarshan Dheer, is no more.

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    Born in Punjab
    . Govt. Diploma — Fine Arts-Painting
    . Govt. Diploma — Graphic Design
    . Worked with various Advertising Agencies in Bombay.

    Established: Graphic Communication Concepts design studio
    . Clientele: International & National
    . Industries / Financial Institutions and Service Organizations

    Specializing in Corporate Communication projects:
    . Corporate Identity Programmes
    . Corporate Literature
    . Corporate Packaging
    . Signage System

    Awards:

    GOLD MEDAL:
    . The Sixth International Contest of
    . Trade Marks & Logotype
    . TAMGA, Russia

    BRONZE MEDAL:
    . Bienalle of International Graphic Design
    . Brno, Czech Republic

    FIRST PRIZE:
    . One Dollar Design" at ICSID '89 Nagoya Japan

    GOLD MEDAL:
    .     Art Director of Year,'CAG' Communication Arts Guild

    TWELVE AWARDS:
    .     'CAG' Communication Arts Guild

    SIX AWARDS:
    .     'ABCI Association of Business Communicators of India

    FOUR AWARDS:
    .     Advertising Club of Bombay

    FOURTEEN AWARDS:
    .     Nati

  • sudarshan dheer biography

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    Sudarshan Dheer: Unforgettable mark of a logo legend

    By Ramu Ramanathan


    July 5, — April 6,

    Sudarshan Dheer was an Indian logo legend in the new born arena of corporate identity designs. This was the Frank Simoes era. Shirts ads scorched the newsprint. The first tiny steps towards creating the brand. Halftones were the in-thing.

    Trademarks and corporate logos were also in vogue. Two names caused the biggest ripples: Yeshwant Chaudhary and Sudarshan Dheer. Chaudhary with his trademark. On cue, Dheer unleashed the Hindustan Petroleum (HP) logo. This logo is entrenched in our minds. “The logo is a circle within which the oil spouts from the bottom and spreads to the sides. The circle represents the distribution of oil across the length and breadth of India,” Dheer said of his creation.

    This was the age of democratisation of . Design and artworks became the lingua franca. Logos had to provide a comprehensive outlook. That’s when Dheer started to create

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    Series on design masters in India:

    Sudarshan Dheer is the grand master of Corporate Communication in India having contributed to ths discipline for over 50 years. Many of the very well establised corporates have their identity designed by him.

    Biography
    Interview
    Works 1
    Works 2
    Contact details
    Links to Graphic Design in India:

    Biography:

    Born in Punjab
    . Govt. Diploma — Fine Arts-Painting
    . Govt. Diploma — Graphic Design
    . Worked with various Advertising Agencies in Bombay.

    Established: Graphic Communication Concepts design studio
    . Clientele: International & National
    . Industries / Financial Institutions and Service Organizations

    Specializing in Corporate Communication projects:
    . Corporate Identity Programmes
    . Corporate Literature
    . Corporate Packaging
    . Signage System

    Awards:

    GOLD MEDAL:
    . The Sixth International Contest of
    . Trade Marks & Logotype
    . TAMGA, Russia

    BRONZE MEDAL:
    . Bienalle of International Graphic Design
    .